Why Your Website Doesn’t Work: How to Get Your Message Right, Focus Your Website, and Stop Losing Business

$21.00

Product details

  • Publisher ‏ : ‎ Active Presence (3 Feb. 2023)
  • Language ‏ : ‎ English
  • eBook/pdf‏ : ‎ 198 pages
  • ISBN-10 ‏ : ‎ 173923071X
  • ISBN-13 ‏ : ‎ 978-1739230715
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Discover website quick-wins and how to focus your content on your perfect client

This book tells you ‘how to get your message right, focus your website, and stop losing business’

Many business owners struggle with websites that gobble up time and effort instead of filling calendars. If you’re one of them, don’t feel embarrassed: it’s not your fault! Just keep reading…

Here’re Some of Vital Issues You’ll Read About

You get way more than a book—you get a complete toolkit to overhaul your website and boost its effectiveness. You’ll also learn:

  • The top 4 basics Google likes to checkhow does your website hold up?
  • The difference between website traffic and visitor journeyswhy you should track both and what tools to use
  • Why ‘trust’ is such a big issue for Google and how it relates to YMYL (Your Money Your Life)how to use this to your advantage when creating content
  • Not all business websites need lead magnetsfind out if yours is one of them
  • Why the biggest email list isn’t necessarily the best and why it’s important to ditch the dead woodwhen did you last clean your list?
  • The 3 types of false beliefs clients havehow you should to respond?
  • How to use the Product-Client Alignment Matrixcreate a repository of stellar product-oriented copy for your website

The internet era fuelled a dramatic shift in marketing over a relatively short time, leaving many businesses playing catch-up and selling to the wrong people. Read how the Information Age is yesterday’s news and what you should do about the excessive digital noise damaging your business.

— Measure your website effectiveness and discover where you should focus your time and money for the best results.

— Learn about the 5 lies website owners tell themselves and the 2 jobs they commonly get saddled with but should avoid at all costs.

— Discover the IT roles business owners should understand, so they can avoid hiring the wrong people.

All these points help non-technical business owners engage the right staff to overhaul and improve your website.

“A masterful assessment on websites that convert and get business”— Suzannah Baum

The author is a well-respected consultant who started in IT before the term ‘information technology’ existed. The book is underpinned by his results from surveying thousands of websites over many years. All the tools and techniques provided have been successfully implemented with clients and you can read their case studies in Chapters 14, 15, and 16 and learn about the results they obtained.

“This book is a website version of Donald Miller’s StoryBrand”— Dr Carol Sadler

“Written by an industry expert, it is clear, concise, and very straightforward… very crisp, clear language make this easily the best and most useful book on website development, website ROI and website common sense. I wish this book had been available earlier.”— Gys Hillmann

You’ve read this far because you know something other business owners don’t: making effective business websites is hard. It’s time you gave yourself a break and discovered Why Your Website Doesn’t Work.

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